INCOSE Los Angeles: Operational Analysis and Mission Engineering: A strategy and framework to develop any industrial ecosystem

    Meeting Title: Operational Analysis and Mission Engineering: A strategy and framework to develop any industrial ecosystem

    Presenter Name: Rob Day

    Date: Tuesday, 26 September 2023

    Time: 05:30 – 7:30 PM PDT

    Venue: Hybrid; Online via ZOOM

    Live at The Aerospace Corp. D8/1010

    200 N Aviation Blvd

    El Segundo, CA 90245


    Registration for The Aerospace Corporation closes Tuesday September 19, 2023 at 1:00 pm PDT


    5:30-6:00  Networking/Refreshments (dinner provided)

    6:00-6:15  Introductions

    6:15-7:30  Guest Speaker Presentation


    Today’s industries face the ever-increasing business dynamics of changing technologies, competition, and regulations that affect their products, services, and processes. Yet, many enterprises aren’t looking at it from a system thinking perspective — they focus on the product development perspective without considering an integrated view of business, operational, development, and manufacturing perspectives.

    This presentation will explore the application of operational analysis and mission engineering to identify opportunities and their subsequent missions and relationships. Through this understanding, we can clarify how the enterprise sits in the ecosystem and ensure our strategy and vision meet or exceed our business and customer needs. Through this approach, we can also ensure enterprise efficiency, effectiveness, and market penetration enable sustainable growth while embracing technology and minimizing the socioeconomic impact on society.


    Rob Day serves as an instructor for the Caltech Center for Technology and Management Education. Previously, he led the John Deere Enterprise Systems Engineering adoption efforts, where he helped set strategic direction, develop Systems Engineering methods and tools, and provide training and support to practitioners. 

    Rob Day has over 36 years’ experience in System Engineering, System Architecture, System Analysis, Product Design, Six Sigma and Design for Six Sigma, Quality Management, Operations Management, and Project Management. Prior to joining John Deere, Rob worked at Hamilton Sundstrand (Formerly Sundstrand Aerospace), a division of UTC, in Rockford, Illinois for 12 years prior to joining Deere where he held both Design, Test, Systems Engineering, and Leadership positions.

    He recently completed a Master of Science in Engineering and Management at the Massachusetts Institute of Technology. He also holds a degree in Manufacturing Engineering from Bradley University in Peoria, Illinois, Graduate Certificates from Caltech and MIT, and is an ASQ certified Six Sigma Master Black Belt as well as a John Deere Certified DFSS Master Black Belt.